Enicar allready cooperated with racing drivers and teams in the early 1960s to promote their watches. Of course chronographs were toolwatches for timing and pushing the drivers abilities to the limit. Hence Heuer dominated the stop watches market, Enicar focussed on the person behind the steering wheel.

In the following I want to list the drivers who were directly connected to Enicar as testimonial or by beeing sponsored by the company.

Stirling Moss

Sir Stirling Craufurd Moss (born 17.09.1929) is a British former Formula 1 who is known as “the greatest driver never to win the World Championchip”. He won 212 of the 529 races he entered across several categories of competition.

He was directly involved with Enicar as a testimonial doing ads and interviews in favor of the company.

Jim Clark

James Clark, Jr (4.3.1936 – 7.4.1968) was a British Formula One racing driver from Scotland, who won two World Championships, in 1963 and 1965 and the Indy 500 in 1965. He was mostly known for driving with the Lotus racing team.

Clark was killed in a Formula Two racing accident in 1968 in Hockenheim, Germany. At the time of his death at age 32, he had won more Grand Prix races (25) and achieved more Grand Prix pole positions (33) than any other driver. 

Like Stirling Moss he was an official testimonial for Enicar. Compared to Stirling its is also known, that Jim really uses his Enicar Sherpa Graph Chronograph. Many pics proof this. He also gifted some of them to his team for winning the Championship in 1963.

Erik Carlsson

Erik Hilding Carlsson (5.3.1929 – 27.5.2015) was a Swedish rally driver for Saab. He was nicknamed “Carlsson på taket” (“Carlsson on the roof”) as well as Mr. Saab .

The motorsport community sees in him the first world star of rally racing. He dominated this field from 1955 – 1965. His biggest success was the winning of the Rallye Monte Carlo in 1962 and 1963. He is also Husband of Pat Moss, the younger sister of Stirling Moss.

Erik was directly involved in marketing for Enicar. In this Swedish ad he praises the advantages of his Enicar watch.


Geoff Duke

Geoffrey Ernest Duke (29.3.1923 – 1.5.2015) was a British multiple motorcycle Grand Prix road racing world champion. Duke was a prominent figure in racing in the 1950s, winning six world championships and six Isle of Man TT races.

Since is active carrer was mainly in the 50s, I suppose he was the first racing testimonial for Enicar.


Trevor Taylor

Trevor Taylor (26.12.1936 – 27.9.2010) was a British Formula 1 driver from England. He was not directly sponsored by Enicar but appeared in a late 60s edition of the Chronosport catalog with an Enicar Sherpa Jet Graph.


Dane Rowe

Dane Rowe was racing sidecar racings together with her husband Rudi Kurth in the 1960s and 70s. Since Rudi was Swiss, they were looking for a local sponsor.  Enicar helped them out, of course, with watches.